Clipping Agency for Apps and Startups: Launch With Millions of Views | Clip Mansion
App clipping campaigns that put your launch in front of millions on TikTok, Reels and Shorts. One app launch reached 22.4M verified views in 48 hours at a $0.28 CPM.
A clipping campaign can give an app launch millions of views in days, for a fraction of what ads cost. The Mischief app used Clip Mansion for its launch: 1,933 clips reached 22.4 million verified views in 48 hours, at an effective CPM of $0.28. That's about $6,300 for views that would cost around $336,000 on paid social.
The Mischief launch in numbers
| Metric | Result |
|---|---|
| Verified views | 22.4M |
| Time | 48 hours |
| Clips submitted | 1,933 |
| Effective CPM | $0.28 |
| Best clip | 2.7M views on TikTok, at $0.09 CPM |
| Platforms | TikTok, YouTube Shorts, Instagram Reels |
Read the full Mischief case study for the clip-by-clip breakdown.
Why clipping works for apps
- Downloads follow attention. An app launch needs a spike of awareness, and clipping can deliver tens of millions of views in a couple of days.
- Real creators, real formats. Clips look like content, not ads, so people watch them.
- Conversion requirements. You can require clippers to add your link in bio, specific hashtags or a call to action, which matters when you're measuring installs rather than views.
- Cheap enough to test. At sub-$1 CPMs, you can test several angles and scale the one that drives downloads.
What to give clippers
- A screen recording or demo of the app's best moment
- Your launch video or founder clips
- Funny, surprising or useful use cases
- Clear rules: what the app does, what not to claim, where to send people
Our brief guide has a full template.
How an app campaign works
- Free strategy call. Book one here.
- Brief and rate. We agree the angles, requirements and a rate per 1,000 views.
- Launch. Most campaigns go live within 48 hours, so they can match your launch date.
- Review. Every clip is checked before it earns.
- Report. Views, spend and effective CPM on a live link.
Pricing
Per 1,000 verified views, with a budget cap you set. No setup fees or retainers. See pricing.
FAQ
Do clipping campaigns work for apps?
Yes. The Mischief app launch reached 22.4M verified views in 48 hours from 1,933 clips at a $0.28 effective CPM.
Can a clipping campaign drive app downloads, not just views?
Clips can carry a clear call to action, a link in bio or required hashtags, which helps convert views into installs. Track installs alongside the effective CPM to judge the campaign.
How fast can an app clipping campaign launch?
Most campaigns go live within 48 hours of the brief being agreed.
Is clipping cheaper than paid ads for an app launch?
Usually by a wide margin. Paid social typically costs $15–40 per 1,000 views; the Mischief launch cost $0.28.
Leonardo runs Clip Mansion, the clipping agency behind campaigns for Mischief, The Living Room Podcast, Cedric Gervais and more. About Clip Mansion