Creators cast to your brief
Name the creators you want and we will reach out to them. Or we match creators from our pool of 12,000+, or recruit outside it.
UGC
UGC videos that make your product impossible to scroll past
No content yet? Creators from our 12,000+ network make original short-form videos about your product, in the format you brief, and post them from their own TikTok, Reels and Shorts accounts.
Verified agency on Try Shoot You choose how creators are paid
UGC video campaigns
What is a UGC campaign?
A UGC campaign is creators making original short-form videos about your product, to a brief and in a set format, and posting them from their own accounts. UGC means user-generated content: videos that look and feel like the rest of the feed because real creators make them.
It is the other half of what we do. Clipping is for when you already have content, such as a podcast, a stream, music, a launch video or interviews, and creators cut it into short clips. UGC is for when you don't have the content yet, and creators make it for you.
UGC works best for apps, startups, consumer brands, AI tools and mobile games: products that are easy to show on camera in a few seconds. The Mischief app launch was a UGC campaign: 400+ creators made original AI text prank videos in one format, which reached 13,070,000 verified views and drove 20,000 user signups.
What you get
A managed UGC campaign, not a creator marketplace
We run the whole thing: casting the creators, the brief, the review and the reporting. You approve the plan and watch the numbers.
Every video matches the brief
One format, your rules. Every video is reviewed against the brief before it counts toward the campaign.
Built to convert and be seen
Bio links, hashtags and a call to action can be required on every video, so views have a route to your link.
Geo-location targeting
Creators are matched to the countries you want to reach, from large pools in the US, UK, Australia, Canada and Europe.
Views you can trust
Creator accounts are checked, and when creators are paid on views, only verified views count, screened for bots through Try Shoot.
Posted from creators' own accounts
Videos go out on hundreds of creators' TikTok, Reels and Shorts at once, so your product shows up from every direction.
Formats
Formats creators can make
Pick one format and go wide, or test a few to find the one that breaks out. Your brief sets the format.
- ReactionA creator reacts to your product, a result or a moment it creates.
- PrankThe product sets up the joke. The Mischief campaign ran on this format.
- Tutorial or demoHow to do one thing with your product, in under a minute.
- Before and afterThe problem, then the product, then the result.
- StorytimeA creator tells a short story with your product in it.
- POVA first-person scene viewers put themselves into.
- VoiceoverA screen recording or b-roll with the creator talking over it.
- Your own formatBring a format that already works for you and we brief it at volume.
Process
How a UGC campaign runs
You approve the brief before any creator starts, and you can watch every video and view on a live link.
Book a strategy call- 01
Budget and pay model
You set the overall budget, from $1,500, and choose how creators are paid: per 1,000 verified views, a flat fee per video, milestone bonuses or case by case. Or leave it to us.
- 02
Cast the creators
Send us the creators you want and we will reach out to them, or we match creators from our 12,000+ pool, or recruit externally to fit the brief.
- 03
Brief, make and post
We write the brief: the format, the hook, what to show and what to avoid. Creators make original videos and post them from their own accounts.
- 04
Review and live reporting
We review every video against the brief. You see views and videos on a live link, and scale the format that works.
Featured campaign
The Mischief app: a UGC campaign with 13M+ verified views
400+ creators made original AI text prank videos for the Mischief app, all in one format, and posted them from their own accounts across TikTok, YouTube Shorts and Instagram Reels. The campaign reached 13,070,000 verified views from 1,933 clips, five crossed 1M views each, and the launch drove 20,000 user signups.
Clip MansionMischief · UGC app launch
- Views
- 13.07M verified views
- Clips
- 1,933 clips posted
- Creators
- 400+ creators posting
- 1M+ clips
- 5 clips past 1M views each
13.07M views
CumulativeFeatured clips
Clip 012.7M
Clip 02677K
Clip 03319K
Clip 04220K
Clip 0558.8K
5 clips past 1M views
20,000user signups
Mischief: 13M+ views
A UGC app launch: 400+ creators made original prank videos in one format. 1,933 clips, five past 1M views each and 20,000 user signups.
“Super great experience, we got a live link with analytics as the views were being generated. We were able to add custom bio requirements and hashtags that our videos required to keep up with conversions and the content was vetted and kept on brand.”
MischiefUGC app launch · 13M+ views
Pricing
How creators are paid
You set one overall budget. You choose how it pays the creators, or leave the choice to us.
Pay models
Pick one, mix them, or leave it to us and we will recommend what fits your goal.
Per 1,000 verified views (CPM). Creators earn from the views their videos get, verified through Try Shoot. Best when you want reach.
Flat fee per video. A set amount for each video made and posted to the brief. Best when you want a known number of videos.
Milestone bonuses. Extra pay when a video passes a view milestone you set, so creators push for breakouts.
Case by case. Different terms for different creators, for example a creator you named on a fee and the wider pool on views.
Leave it to us. We recommend the model for your goal and budget on the strategy call.
One budget, agreed before launch
You set the overall campaign budget, and you are billed that budget plus one agency fee agreed before launch. No retainers or lock-ins.
From $1,500 total campaign budget
The budget goes to creators, paid the way you choose
Every video reviewed against the brief
A live analytics link
Campaigns start from $1,500 total budget, the same as clipping. You set the overall budget and choose how it pays creators, and you are billed that budget plus one agency fee agreed before launch. No retainers or lock-ins. See pricing.
Yes. Send us a list of creators you want and we will try to reach out to them. We can also match creators from our existing pool of 12,000+, or recruit externally to fit your brief.
You choose: per 1,000 verified views (CPM), a flat fee per video, milestone bonuses, or case by case for different creators. Or leave it to us and we will recommend the model that fits your goal and budget.
Clipping is for when you already have content, such as a podcast, a stream, music, a launch video or interviews: creators cut it into short clips. UGC is for when you don't have the content yet: creators make original videos about your product to a brief. If you have hours of footage, start with clipping; if you have a product to show, start with UGC.
Yes. Creators can make original UGC videos about the product while clippers cut your launch video, founder interviews or podcast into clips, in the same campaign. We plan the split with you on the strategy call.
TikTok, Instagram Reels and YouTube Shorts, plus Facebook and X when your audience is there. Creators post from their own accounts, and we weight the mix toward wherever your audience is.
Rights and deliverables are agreed per campaign in the brief. Tell us what you need on the strategy call.
Yes. The Mischief app launch was a UGC campaign: 400+ creators made original AI text prank videos in one format, reaching 13,070,000 verified views from 1,933 clips, with five past 1M views each and 20,000 user signups. Read the case study.
Start a campaign
Set a budget.
Set a budget.
Brief the creators.
Thirty minutes on a call is enough to plan your UGC campaign: the format, the creators and how they are paid.