Clipping Agency for Mobile Games: Pay-Per-View Gameplay Campaigns
Clipping campaigns for mobile games: 12,000+ creators turn your gameplay, trailers and updates into TikToks, Shorts and Reels, and you pay only per 1,000 verified views.
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Clip Mansion runs clipping campaigns for mobile games. Our network of 12,000+ creators turns your gameplay, trailers, updates and funniest moments into hundreds of short-form clips, posted on their own TikTok, YouTube Shorts and Instagram Reels accounts. You pay per 1,000 verified views from a budget you set, so a launch or a new season shows up everywhere your players scroll. No footage ready to clip? Creators can also make original UGC videos about your game, such as reactions, POVs and tutorials, to a brief.
Why games are made for clipping
Games are some of the most watched content on short-form video. A clutch moment, a ridiculous fail, a satisfying combo or a first look at a new level stops the scroll on its own.
- Gameplay is the ad. The clip shows exactly what the player gets, which is also what makes people install.
- Endless angles. Every level, character, mode and update is a new clip. Hundreds of creators find the moments you'd never have picked.
- Creative testing at volume. Within days you see which hooks the feed rewards. Use the winners in your paid UA.
- Built for installs. Clips can carry a store link in the bio, a call to action, a hashtag or an in-game code, so you can track what converts.
- Saturation, not a single ad. Hundreds of creators posting at once make a launch feel everywhere. You pay per verified view, from a budget you set.
What we clip for games
- Gameplay highlights. Wins, fails, combos, rare drops and close calls.
- Trailers and cinematics, cut for a vertical feed.
- Launches, seasons and updates. New maps, characters, modes and events.
- "Satisfying" and puzzle moments. The loops that make casual games compulsive.
- Creator reactions. First impressions and challenges.
- Codes and events. Promo codes and limited-time events that give viewers a reason to install now.
The closest proof: an app launch
We haven't published a games campaign yet. The closest is the Mischief app launch, which ran the way a game campaign would: 1,933 clips from 400+ creators reached 13,070,000 verified views and drove 20,000 user signups. Five clips crossed 1M views each; the best reached 2.7M. See the case study.
How a game campaign runs
- Strategy call. Thirty minutes on the game, the launch or update date, and the metric that matters: installs, pre-registrations or views. We can sign your NDA first. Book a call.
- Brief. We pick the moments worth clipping and set the rules: store links, codes, hashtags, age ratings, what not to show, and disclosure such as #ad. You approve it.
- Launch. Creators cut and post from their own accounts. Most campaigns go live within 48 hours of the brief being agreed, so they can land on launch or season day.
- Review and verify. Our team checks every clip against the brief before its views count, and views are screened for bots on Try Shoot before payout.
- Report and scale. A live link shows views, clips and spend. Put it next to your install data and scale the hooks that convert.
Budgets
| Stage | Campaign budget | What it's for |
|---|---|---|
| Launch | $1,500–$5,000 | A first campaign: saturate a launch and find the hooks that work |
| Growth | $5,000–$25,000 a month | Always-on clipping around updates, seasons and events |
| Scale | $25,000 to $50,000+ a month | Several titles or markets with a dedicated team. See enterprise clipping |
You are billed the campaign budget plus one agency fee, agreed before launch. No retainers or lock-ins. See pricing.
Further reading
- Clipping for startups and apps
- How to get app downloads with a clipping campaign
- TikTok clipping and YouTube Shorts clipping
FAQ
Gameplay is some of the most clippable content there is, because the clip shows exactly what the player gets. We haven't published a games campaign yet; our closest result is the Mischief app launch, which drove 20,000 user signups from 13,070,000 verified views.
Clips can carry a store link in the bio, a call to action, a hashtag or an in-game code. Track installs next to the live view report to see which hooks convert.
Use both. Paid UA gives you targeting; clipping gives you saturation, with hundreds of creators posting your game at once, and hundreds of hooks tested in the feed. Many studios use clipping to find the winning hooks, then put paid UA behind them.
Yes. Most campaigns go live within 48 hours of the brief being agreed, so they can line up with launch day, a new season or a live event.
The brief sets out what may and may not be shown, and our team reviews every clip before its views count. Clips that break the rules are rejected and earn nothing.
Leonardo runs Clip Mansion, the clipping agency behind campaigns for Mischief, The Living Room Podcast, Cedric Gervais and more. About Clip Mansion