Clipping Agency for Startups and Apps: Short-Form Growth Without Ad Spend
Clip Mansion runs clipping campaigns for startups, consumer apps and SaaS: 12,000+ creators post your product on TikTok, Reels and Shorts, and you pay only for verified views.
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Clip Mansion is a clipping agency for startups and apps. We turn your product demos, launch films and founder clips into hundreds of short-form videos, posted by real creators on their own TikTok, Instagram Reels and YouTube Shorts accounts. You pay per 1,000 verified views from a campaign budget you set. No footage yet? We also run UGC campaigns, where creators make original videos about your product to a brief. Our UGC campaign for the Mischief app launch reached 13,070,000 verified views from 1,933 clips by 400+ creators and drove 20,000 user signups.
Why startups use clipping
Paid social gets more expensive the more you spend, and a single brand account can only post so much. A clipping campaign spreads your product across hundreds of independent accounts at once, and the feed decides which clips travel.
- Saturation at launch. Hundreds of creators posting at once make your launch impossible to scroll past. Mischief had 400+ creators and 1,933 clips, with five clips past 1M views each.
- Built for installs and sign-ups, not only views. Clippers can be required to use a link in bio, a call to action, a hashtag or a promo code on every clip, so you can track what converts.
- Creative testing at volume. Hundreds of hooks and angles go live in the first week. The winners tell you what to put behind your paid budget.
- Your product, shown in use. The clips that perform show the app doing its best thing in the first few seconds. That is also what makes people download.
- Pay for results. Every clip is reviewed before it earns and every view is checked for bots on Try Shoot before a creator is paid.
Who we work with
- Consumer apps launching on the App Store and Google Play, or pushing a new feature. See app launch clipping.
- SaaS and AI tools with a demo worth watching: screen recordings, before-and-after results, founder explainers. See clipping for AI startups and technology and website clipping.
- Mobile games launching a title, a season or an update. See clipping for mobile games.
- Venture-backed startups after a raise, who need distribution fast and want a channel that scales with budget.
- Growth and marketing teams that already run paid social and influencer programmes and want a new source of reach and creative.
From a first campaign to always-on
Most startups start small, prove the channel, then scale what works. We run all three stages with the same team.
| Stage | Campaign budget | What it's for |
|---|---|---|
| Launch | $1,500–$5,000 | One campaign to saturate a launch, test angles and see what converts |
| Growth | $5,000–$25,000 a month | Always-on clipping around releases and features, with weekly reporting |
| Scale | $25,000+ a month | Multiple products or markets, a dedicated campaign team and a priority creator pool. See enterprise clipping |
You are billed the campaign budget plus one agency fee, agreed before launch. No retainers, no lock-ins. See pricing.
How a startup campaign runs
- Strategy call. Thirty minutes on the product, the launch date and the metric that matters: views, installs, sign-ups or all three. Book one here.
- Brief and tracking. We write the clipper brief with you: the angles, what not to claim, and the conversion requirements (link, code or hashtag). You approve it.
- Launch. Most campaigns go live within 48 hours of the brief being agreed, so they can line up with launch day or a Product Hunt date.
- Review and verify. Our team checks every clip against the brief before its views count. Views are screened for bots before payout.
- Report and scale. A live link shows views, clips and spend. Put it next to your install data, then scale the angles that convert.
What to send us
- A screen recording of the product doing the one thing that makes people look twice
- Your launch film or any ads you've already made
- Founder clips: interviews, podcasts, a talk, a quick explainer to camera
- App Store and Google Play links, a landing page, or a promo code to track
- Your rules: claims to avoid, competitors not to mention, where to send people
More on what makes a good source file in how to write a clipping campaign brief.
Further reading
- How to get app downloads with a clipping campaign
- Clipping vs UGC vs paid ads for app growth
- The Mischief case study
FAQ
Yes, especially for consumer products that are easy to show in a short video. The Mischief app launch reached 13,070,000 verified views from 1,933 clips and drove 20,000 user signups.
Campaigns start from $1,500 total budget. Most start with $1,500–$5,000 to find the angles that work, then move to $5,000–$25,000 a month. We also run programmes of $25,000 to $50,000+ a month for teams with several products or markets.
Clips can be required to carry a link in bio, a call to action, a hashtag or a promo code. Put those next to your attribution data and the live view report to see cost per install by angle.
They do different jobs. Clipping buys reach at a much lower CPM and tests many hooks at once; UGC gives you ad creative; paid ads give you precise targeting. Many teams use clipping to find winning angles, then put paid budget behind them. See clipping vs UGC vs paid ads.
Yes. We can sign your NDA before the strategy call, so you can share an unreleased product.
They can. We build disclosure, for example #ad, into the clipper brief where your market's advertising rules require it.
Leonardo runs Clip Mansion, the clipping agency behind campaigns for Mischief, The Living Room Podcast, Cedric Gervais and more. About Clip Mansion