UGC agency

UGC Agency for Apps, Startups and Brands

Clip Mansion is a UGC agency for apps, startups and brands: hundreds of creators make original short-form videos about your product and post them from their own accounts.

3 min read

On this page
  1. What a UGC agency does
  2. Clip Mansion compared
  3. Who we run UGC for
  4. UGC or clipping?
  5. How it works
  6. FAQ

Clip Mansion is a clipping and UGC agency for apps, startups and brands. For UGC, we cast creators from our 12,000+ network (or the ones you name), brief them on one format, and they make original short-form videos about your product and post them from their own TikTok, Instagram Reels and YouTube Shorts accounts. The Mischief app launch was a UGC campaign: 400+ creators made original AI text prank videos, which reached 13,070,000 verified views and drove 20,000 user signups.

What a UGC agency does

A UGC agency finds creators, briefs them and gets original videos made about your product. UGC (user-generated content) looks like the rest of the feed because real creators make it in their own style.

Many UGC agencies hand you a handful of videos to post on your own account or run as ads. We run UGC for saturation: hundreds of creators make videos in the same format and post them from their own accounts at once, so your product shows up in the feed from every direction. One ad is easy to skip. Hundreds of creators talking about the same app in the same week is not.

Clip Mansion compared

Clip Mansion UGCTypical UGC agencyCreator marketplace
Who finds the creatorsWe cast them: your list, our 12,000+ pool or external recruitingThe agencyYou browse and invite
Where videos are postedCreators' own accounts, hundreds at onceUsually your account or your adsDepends on the deal
How creators are paidYou choose: per 1,000 verified views, flat fee per video, milestone bonuses or case by caseUsually a flat fee per videoSet per creator
ReviewEvery video checked against the briefVariesYou do it
ReportingA live analytics linkVariesVaries

Who we run UGC for

  • Apps and startups launching a product or a feature. See clipping for startups.
  • AI tools with a result that looks good on camera. See AI startups.
  • Mobile games with a mechanic, a reaction or a challenge that travels. See mobile games.
  • Consumer brands with a product people can show, try or react to. See product and brand.

UGC or clipping?

If you already have content, such as a podcast, a stream, music, a launch video or interviews, clipping is usually the faster route: creators cut it into short clips. If you don't have the content yet, UGC is: creators make it for you. You can run both in one campaign.

How it works

You set the budget, choose how creators are paid, and approve the brief. We cast the creators, they make and post the videos, and we review every one before it counts. The full walkthrough, the formats and the pay models are on the UGC videos page.

Campaigns start from $1,500 total budget, the same as clipping: the budget plus one agency fee, agreed before launch. No retainers or lock-ins. See pricing.

FAQ

A UGC agency gets creators to make original short-form videos about your product. Clip Mansion casts the creators, writes the brief, reviews every video and reports on a live link, and the creators post the videos from their own accounts.

We run UGC for saturation: hundreds of creators posting in one format from their own accounts at once, rather than a few videos for your own channel. You also choose how creators are paid, including per 1,000 verified views.

Yes. We match creators from our pool of 12,000+, recruit externally to fit the brief, or reach out to creators you name.

Clip Mansion's UGC campaigns start from $1,500 total budget. You are billed the campaign budget plus one agency fee agreed before launch, and you choose how the budget pays creators.

No. We run UGC for apps, startups, AI tools, mobile games and consumer brands. The Mischief app is our published UGC campaign.

Rights and deliverables are agreed per campaign in the brief.

Leonardo DickensFounder, Clip Mansion

Leonardo runs Clip Mansion, the clipping agency behind campaigns for Mischief, The Living Room Podcast, Cedric Gervais and more. About Clip Mansion

Start a campaign

Set a budget.
Brief the creators.

Thirty minutes on a call is enough to plan your UGC campaign: the format, the creators and how they are paid.