Case Study: 6.6M Views for Cedric Gervais's "Gotta Be" on a $1,000 Budget
How a music clipping campaign for Cedric Gervais and Carla Monroe's "Gotta Be" reached 6.6 million views and 1.3 million engagements from 488 clips, at a $0.15 effective CPM.
A $1,000 clipping campaign for "Gotta Be", the single by Cedric Gervais and Carla Monroe, reached 6.6 million views and 1.3 million engagements. Clippers submitted 488 clips, and the campaign finished at an effective CPM of $0.15, the lowest of any Clip Mansion campaign so far.
The setup
"Gotta Be" is a dance single from DJ and producer Cedric Gervais with vocalist Carla Monroe. The goal was simple: get the track into as many feeds as possible on a small test budget.
The campaign ran on Try Shoot with a rate of $0.30 per 1,000 views and a $1,000 cap. Clippers made short-form clips for the track and posted them on their own accounts. Every submission was reviewed before it could earn.
What happened
The campaign took off within days. Views climbed from almost nothing to millions in about three days, with 2.8 million views on the best single day.
| Metric | Result |
|---|---|
| Views | 6.6M |
| Engagements | 1.3M |
| Clips submitted | 488 |
| Creators | 103 |
| Budget spent | $1,000 |
| Set rate | $0.30 per 1,000 views |
| Effective CPM | $0.15 |
| Best single day | 2.8M views |
What the numbers show
1. The campaign came in 50% under its own rate
The rate was set at $0.30 per 1,000 views, but the campaign finished at $0.15. An effective CPM can land below the set rate because not every view is paid for, for example views a clip earns beyond its maximum payout. Effective CPM is the campaign budget divided by verified views; the agency fee is separate. See how effective CPM works.
2. People didn't just watch, they engaged
1.3 million engagements on 6.6 million views is about one like, comment or share for every five views. For a music release that matters more than raw views, because engagement is what pushes a sound into more feeds.
3. Review did real work
Not every clip was accepted. When we took the campaign snapshot, 262 submissions had been approved and 169 rejected in review. The budget only went on clips that were worth paying for.
4. A small budget was enough to test
$1,000 was enough to get 103 creators posting and to see which kinds of clips carried the track. That's the point of a test campaign: find what works cheaply, then scale it.
What to copy from this campaign
- Start with a test budget. You don't need five figures to find out whether your track is clippable.
- Watch the effective CPM, not the set rate. It's the number that tells you what the views really cost.
- Review every clip. Rejecting around a third of submissions kept the spend on-brief.
Running a release of your own? See music clipping campaigns or book a free strategy call.
FAQ
6.6 million views and 1.3 million engagements, from 488 clips submitted by 103 creators.
The campaign budget was $1,000, which works out to an effective CPM of $0.15 per 1,000 views. The agency fee is separate.
Clip Mansion, a clipping agency based in London, ran it on the Try Shoot platform.
On this campaign, yes: a $1,000 budget produced 6.6M views and 1.3M engagements in days. Results depend on the track and the brief, which is why a small test is a sensible first step.
Leonardo runs Clip Mansion, the clipping agency behind campaigns for Mischief, The Living Room Podcast, Cedric Gervais and more. About Clip Mansion