Political campaigns

Political campaign clipping, run within the rules

A campaign's own speeches, interviews and explainers, cut for the feed and carried by many accounts, with the required disclosures built into the brief.

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Political campaign clipping

What is political campaign clipping?

Political campaign clipping distributes a campaign's own public content as short clips posted by independent creators. Speeches, interviews, debate moments and policy explainers are cut for the feed and carried by many accounts. It is message distribution: the same words, in a format people watch.

Paid political content has rules. Each platform has its own policy on political advertising and paid political content, some restrict or prohibit it, and election law differs by country. We only run a campaign on platforms where it is permitted, we build the required disclosures into the brief, and clips that leave them out are rejected.

What you get

What a political campaign includes

We run the distribution: the clippers, the brief, the review and the reporting. The message stays yours.

A select group of clippers

Your campaign goes to clippers we have picked for your niche, not to an open crowd.

We handle creator outreach

Recruiting, briefing and chasing creators is our job. You never manage a single DM.

Checked for accuracy and disclosure

Every clip is checked against the brief before its views count. Clips that change the meaning of a statement, or leave out a required disclosure, are rejected.

Dedicated editors

Editors who know what goes viral cut your content into formats that already work in the feed.

Strategy that skips trial and error

Hooks, rates and platform mix come from campaigns we have already run, so yours starts with what worked.

Verified views, by country

Clippers are matched by audience, and viewer countries are checked on every clip before payout, so you can see where the views came from.

What we clip

What we clip for political campaigns

Clippers work only from public content the campaign supplies.

  • Speeches and ralliesThe passage that states the position, cut to stand on its own.
  • InterviewsBroadcast and press appearances you hold the rights to use.
  • Debate momentsExchanges that show a clear answer to a clear question.
  • Policy explainersOne policy per clip, in plain terms.
  • EndorsementsStatements of support from named people, with their consent.
  • Campaign-trail footageVisits, events and conversations with voters.
Process

How a political campaign would run

We have not published a political campaign, so here is exactly how one would run with us. The method is the one behind our published results, with a compliance check added at the start.

Book a strategy call
  1. 01

    We check the rules first

    Before anything else, we check which platforms permit the campaign and what disclosure each platform and local election law require. If it cannot run within the rules, we say so.

  2. 02

    You send the public content

    Speeches, interviews and explainers the campaign has the rights to use, with the positions you want carried and the wording that must not change.

  3. 03

    We write the brief and pick the clippers

    The disclosure goes in as a requirement on every clip. The brief goes to clippers matched to the audience in the country you are speaking to.

  4. 04

    Every clip is reviewed, and you see it all

    Each clip is checked against its source and for its disclosure before its views count. A live link shows views and spend as they happen.

Pricing

What campaigns cost

You pay per 1,000 verified views against a budget cap you set. The bigger the budget, the less each thousand views costs.

Cost per 1,000 views falls as budget grows

Conservative estimates for four budgets.

  1. Budget$1,000about 1.5M views

    ≈ $0.65per 1,000 views

  2. Budget$5,000about 9M views

    ≈ $0.55per 1,000 views

  3. Budget$10,000about 20M views

    ≈ $0.50per 1,000 views

  4. Budget$25,000about 55M views

    ≈ $0.45per 1,000 views

These are conservative estimates as views do vary by industry. The results show how higher budget leads to reduced cost per 1,000 views.

Every campaign includes

No tiers. The terms are the same for a first campaign and a tenth.

  • A budget cap you set
  • One agency fee, agreed before launch
  • No retainers or lock-ins
  • Every submission reviewed
  • A live analytics link
See full pricing
FAQ

Political clipping questions

Anything else, ask us on a call.

Ask us on a call

It depends on the platform and the country. Each platform has its own policy on political advertising and paid political content, and some restrict or prohibit it. Election law also differs by country. We check both before a campaign starts and only run it where it is permitted.

The disclosure a platform or local law requires is written into the brief as something every clip must carry. Each clip is checked before its views count, and clips without the disclosure are rejected.

We are a distribution service and work to the same rules for every campaign: content must be accurate to its source, carry the required disclosures, and comply with platform policy and election law.

Yes. Clippers are available in the US, UK, Australia, Canada, New Zealand, France and Germany, and other countries on request, and viewer countries are checked on every clip. If you need a narrower audience than a country, tell us on the call and we will say what is possible.

Most campaigns go live within 48 hours once the brief is agreed. For a political campaign, the brief includes the platform and disclosure checks, so allow time for those first.

You set a campaign budget, which pays creators per 1,000 verified views, and you are billed that budget plus one agency fee agreed before launch. There are no retainers. As a conservative guide, a $1,000 budget is about 1.5M views and a $10,000 budget about 20M, though views vary by industry. See pricing.

Start a campaign

Set a budget.
Pay for verified views.

Thirty minutes on a call is enough to map your campaign. Most are live within 48 hours.