Technology & websites

Clipping campaigns for software and web products

Clippers turn your demos and screen recordings into short-form clips on their own accounts, and you pay only for the views we can verify.

Verified agency on Try Shoot Pay per verified view

Technology and website clipping campaigns

What is technology and website clipping?

Technology and website clipping shows a software product doing what it does, in many short clips posted by independent creators. Demos, screen recordings and founder explanations are cut for TikTok, Instagram Reels and YouTube Shorts and carried by many accounts at once.

It works when the product does something visible in a few seconds: a result appears, a task gets shorter, a before becomes an after. You pay per 1,000 verified views, against a budget cap you set.

What you get

What a technology campaign includes

We run the whole campaign: the clippers, the brief, the review and the reporting.

A select group of clippers

Your campaign goes to clippers we have picked for your niche, not to an open crowd.

We handle creator outreach

Recruiting, briefing and chasing creators is our job. You never manage a single DM.

Every submission reviewed

Each clip is checked against your brief and budget before its views count. Off-brief clips are rejected.

Editors who make software watchable

A screen recording becomes a clip when it opens on the result, not the login page. Editors cut to the moment the product does something.

Built around the sign-up

Bio links, hashtags and a call to action can be required on every clip, so views have a route to your site.

Verified views and audience targeting

Through Try Shoot: account and ID checks, a bot-risk score on every clip, and viewer-country checks.

What we clip

What we clip for software and web products

The best source material is the product in use.

  • Screen recordingsThe product doing its most impressive thing, start to finish.
  • Before and afterThe task without the product, then with it.
  • Founder explainersWhy it exists, in the founder's own words.
  • Launch videosLonger launch films cut into short vertical moments.
  • Tutorials and tipsOne useful trick per clip.
  • Customer use casesHow real users put it to work, with their permission.
Process

How a technology campaign would run

We have not published a campaign for a web product yet, so here is exactly how one would run with us. The method is the one behind our published results, including the Mischief app launch.

Book a strategy call
  1. 01

    You send the product in use

    Screen recordings, a demo, founder clips and the one result you most want people to see, with the link you want viewers to reach.

  2. 02

    We write the brief and pick the clippers

    The brief names the moment each clip should open on, the product name and link it must carry, and the features not to promise. It goes to clippers we pick for your niche, not to an open crowd.

  3. 03

    Every clip is reviewed

    Before a clip's views count, we check it against the brief. A clip that promises a feature the product does not have is rejected and never paid.

  4. 04

    You watch it on one link

    Views, spend and effective CPM update as clips go out. Track sign-ups alongside, and scale the angle that brings them in.

Pricing

What campaigns cost

You pay per 1,000 verified views against a budget cap you set. The bigger the budget, the less each thousand views costs.

Cost per 1,000 views falls as budget grows

Conservative estimates for four budgets.

  1. Budget$1,000about 1.5M views

    ≈ $0.65per 1,000 views

  2. Budget$5,000about 9M views

    ≈ $0.55per 1,000 views

  3. Budget$10,000about 20M views

    ≈ $0.50per 1,000 views

  4. Budget$25,000about 55M views

    ≈ $0.45per 1,000 views

These are conservative estimates as views do vary by industry. The results show how higher budget leads to reduced cost per 1,000 views.

Every campaign includes

No tiers. The terms are the same for a first campaign and a tenth.

  • A budget cap you set
  • One agency fee, agreed before launch
  • No retainers or lock-ins
  • Every submission reviewed
  • A live analytics link
See full pricing
FAQ

Technology clipping questions

Anything else, ask us on a call.

Ask us on a call

It works best for products with a visible result that a general audience understands in seconds. The closest campaign we have run is a mobile app: the Mischief launch reached 22.4M verified views and 20,000 verified downloads.

Short-form audiences are broad, so a narrow B2B product is a weaker fit than a consumer tool. Tell us who the buyer is on the call and we will say honestly whether clipping makes sense.

Clips can carry a call to action, a link in bio or required hashtags, which gives viewers a route to sign up. Track sign-ups alongside the effective CPM to judge the campaign.

The method is the same. App launch clipping is built around installs and a launch date; a web product is usually built around sign-ups and can run at any time.

You set a campaign budget, which pays creators per 1,000 verified views, and you are billed that budget plus one agency fee agreed before launch. There are no retainers. As a conservative guide, a $1,000 budget is about 1.5M views and a $10,000 budget about 20M, though views vary by industry. See pricing.

Start a campaign

Set a budget.
Pay for verified views.

Thirty minutes on a call is enough to map your campaign. Most are live within 48 hours.