A select group of clippers
Your campaign goes to clippers we have picked for your niche, not to an open crowd.
Apps
App launch clipping, measured in views and downloads
A managed clipper network shows your app in action across TikTok, Reels and Shorts, and you pay only for the views we can verify.
Verified agency on Try Shoot Pay per verified view
App launch clipping campaigns
What is app launch clipping?
An app launch clipping campaign puts your app in front of people through many creators' accounts at once, and you pay only for verified views. Clippers take your demo, screen recordings and launch video, cut them into short clips and post them on their own TikTok, Instagram Reels and YouTube Shorts accounts.
The Mischief app launched this way with Clip Mansion: 1,933 clips reached 22.4M verified views and drove 20,000 verified app downloads on a $6,000 budget. The same views would cost about $336,000 on paid social at a $15 CPM. Effective CPM is the campaign budget divided by verified views; the agency fee is separate.
What you get
What an app campaign includes
We run the whole launch campaign: the clippers, the brief, the review and the reporting.
We handle creator outreach
Recruiting, briefing and chasing creators is our job. You never manage a single DM.
Every submission reviewed
Each clip is checked against your brief and budget before its views count. Off-brief clips are rejected.
Editors who lead with the product
The clips that work show the app doing its best thing in the first seconds, not a feature list.
Built to convert, not only to be seen
Bio links, hashtags and a call to action can be required on every clip, which matters when you measure installs rather than views.
Verified views and audience targeting
Through Try Shoot: account and ID checks, a bot-risk score on every clip, and viewer-country checks.
What we clip
What to give clippers
The best source material is the app doing something worth watching.
- A demo of the best momentA screen recording of the one thing the app does that makes people look twice.
- Your launch videoThe film you already made, cut down for a vertical feed.
- Founder clipsThe founder explaining why it exists, in their own words.
- Use casesFunny, surprising or useful things people do with the app.
- Updates and new featuresA reason to run again after launch.
- Clear rulesWhat the app does, what not to claim and where to send people.
Process
How an app campaign runs
Most campaigns go live within 48 hours of the brief being agreed, so they can match your launch date.
Book a strategy call- 01
Strategy call
Thirty minutes on the app, your launch date and what you want the campaign to do: views, installs or both.
- 02
Brief and rate
We agree the angles, the conversion requirements and a rate per 1,000 views. You set the budget cap.
- 03
Clippers post, we review
Clippers cut and post from their own accounts. Every clip is checked against the brief before its views count.
- 04
Live reporting
Views, spend and effective CPM on a live link. Track installs alongside it and scale the angle that converts.
Featured campaign
The Mischief app: 22.4M verified views and 20,000 downloads
1,933 clips across TikTok, YouTube Shorts and Instagram Reels. The campaign spent $6,000 at a $0.27 effective CPM, 78% under the $1.25 set rate, and drove 20,000 verified app downloads.
Clip MansionMischief · App launch
- Views
- 22.4M verified views
- Spend
- $6,000 paid to creators
- CPM 78% under
- $0.27Effective$1.25Set Running efficiently
- Submissions
- 1,933 Accepted 1,527Rejected 406
22.4M views
CumulativeTop clips
Clip 012.7M
Clip 02677K
Clip 03319K
Clip 04220K
Clip 0558.8K
$6,000 spent
20,000verified app downloads
Mischief: 22.4M views
An app launch that reached 22.4M verified views and drove 20,000 downloads on a $6,000 budget.
“Super great experience, we got a live link with analytics as the views were being generated. We were able to add custom bio requirements and hashtags that our videos required to keep up with conversions and the content was vetted and kept on brand.”
MischiefApp launch · 22.4M views
Pricing
What campaigns cost
You pay per 1,000 verified views against a budget cap you set. The bigger the budget, the less each thousand views costs.
Cost per 1,000 views falls as budget grows
Conservative estimates for four budgets.
Budget$1,000about 1.5M views
≈ $0.65per 1,000 views
Budget$5,000about 9M views
≈ $0.55per 1,000 views
Budget$10,000about 20M views
≈ $0.50per 1,000 views
Budget$25,000about 55M views
≈ $0.45per 1,000 views
These are conservative estimates as views do vary by industry. The results show how higher budget leads to reduced cost per 1,000 views.
Every campaign includes
No tiers. The terms are the same for a first campaign and a tenth.
- A budget cap you set
- One agency fee, agreed before launch
- No retainers or lock-ins
- Every submission reviewed
- A live analytics link
Yes. The Mischief app launch reached 22.4M verified views from 1,933 clips at a $0.27 effective CPM, and drove 20,000 verified app downloads.
Clips can carry a clear call to action, a link in bio or required hashtags, which helps turn views into installs. Track installs alongside the effective CPM to judge the campaign. The Mischief launch drove 20,000 verified downloads.
Most campaigns go live within 48 hours of the brief being agreed.
Usually by a wide margin. Paid social typically costs $15–40 per 1,000 views; the Mischief launch came in at $0.27.
The campaign budget was $6,000 for 22.4M verified views, with the agency fee separate. The set rate was $1.25 per 1,000 views and the effective CPM came in at $0.27. The case study has the clip-by-clip breakdown.
Often, yes. See technology and website clipping for web products and software.
Start a campaign
Set a budget.
Set a budget.
Pay for verified views.
Thirty minutes on a call is enough to map your campaign. Most are live within 48 hours.