A select group of clippers
Your campaign goes to clippers we have picked for your niche, not to an open crowd.
Music
Music clipping campaigns for artists and labels
Clippers turn your tracks, videos and live sets into short-form clips on their own accounts, and you pay only for the views we can verify.
Verified agency on Try Shoot Pay per verified view
Music clipping campaigns
What is music clipping?
A music clipping campaign puts your release in front of new listeners through the feed instead of through ads. Our clippers turn your tracks, music videos, live sets and behind-the-scenes footage into native short-form clips and post them on their own TikTok, Instagram Reels and YouTube Shorts accounts.
Songs travel through repetition. A chorus heard in fifty clips from fifty accounts sticks in a way one ad does not, and every clip that uses your official sound adds to that sound's usage. You pay per 1,000 verified views, against a budget cap you set.
What you get
What a music campaign includes
We run the whole campaign around your release: the clippers, the brief, the review and the reporting.
We handle creator outreach
Recruiting, briefing and chasing creators is our job. You never manage a single DM.
Every submission reviewed
Each clip is checked against your brief and budget before its views count. Off-brief clips are rejected.
Editors who cut to the music
Clips are built around the hook, the drop or the lyric that lands, in formats that already work in the feed.
Timed to your release
We plan around release day so clips build while the track is new. Most campaigns go live within 48 hours.
Verified views and audience targeting
Through Try Shoot: account and ID checks, a bot-risk score on every clip, and viewer-country checks.
What we clip
What we clip for artists and labels
Send us what you already have. Clippers pick the moments worth cutting.
- Hooks and chorusesThe fifteen seconds of a new release that people will replay.
- Music videos and visualisersScenes and moments cut down for a vertical feed.
- Live performancesShows, DJ sets and festival footage.
- Studio sessionsWriting, recording and behind-the-scenes clips.
- InterviewsPress and podcast appearances where the artist says something worth sharing.
- Your official soundClippers can be required to use it on every post.
Process
How a music campaign runs
Most campaigns are live within 48 hours, so they can line up with release day.
Book a strategy call- 01
Strategy call
Thirty minutes on the release, the footage you have and your release date. You leave with a recommended rate and a budget cap.
- 02
Brief and sound
We pick the moments worth clipping and write the brief, including any sound, hashtag or link-in-bio requirements. You approve it.
- 03
Clippers post, we review
Clippers cut and post from their own accounts. Every clip is checked against the brief before its views count.
- 04
Live reporting
A live link shows views, spend and effective CPM as they happen. Top up, scale or stop when the cap is reached.
Featured campaign
Cedric Gervais, “Gotta Be”: 6.6M views on a $1,000 budget
A dance single from Cedric Gervais and Carla Monroe, run as a small test budget. 103 creators submitted 488 clips, which reached 6.6M views and 1.3M engagements at a $0.15 effective CPM. Two more music campaigns are live now, and their numbers are published when they complete.
Cedric Gervais & Carla MonroeGotta Be · Music campaign
- Views
- 6.6M 103 creators
- Spend
- $1,000 paid to creators
- CPM 50% under
- $0.15Effective$0.30Set Running efficiently
6.6M views
Cumulative- Engagement
- 1.3M
- Submissions
- 488
- Best day
- 2.8M Oct 4
The campaign in numbers
TikTok, Instagram Reels and YouTube Shorts.
- Views
- 6.6M
- Engagements
- 1.3M
- Clips submitted
- 488
- Creators
- 103
- Budget spent
- $1,000
- Effective CPM
- $0.15 against a $0.30 set rate
Live
Artist · Experimental pop
personalheartbreaker
New music and visuals clipped into native Reels, so the release reaches listeners through the feed.
- Reels
Live
Artist & creative director
Rodney Hazard
Music and visual work distributed as creator-made clips across the main short-form platforms.
- TikTok
- Reels
- Shorts
Pricing
What campaigns cost
You pay per 1,000 verified views against a budget cap you set. The bigger the budget, the less each thousand views costs.
Cost per 1,000 views falls as budget grows
Conservative estimates for four budgets.
Budget$1,000about 1.5M views
≈ $0.65per 1,000 views
Budget$5,000about 9M views
≈ $0.55per 1,000 views
Budget$10,000about 20M views
≈ $0.50per 1,000 views
Budget$25,000about 55M views
≈ $0.45per 1,000 views
These are conservative estimates as views do vary by industry. The results show how higher budget leads to reduced cost per 1,000 views.
Every campaign includes
No tiers. The terms are the same for a first campaign and a tenth.
- A budget cap you set
- One agency fee, agreed before launch
- No retainers or lock-ins
- Every submission reviewed
- A live analytics link
Yes. Clipping puts a track in front of new listeners through creator-made clips in the feed, at a far lower cost per view than ads. Our campaign for Cedric Gervais's "Gotta Be" reached 6.6M views and 1.3M engagements from a $1,000 budget.
Influencer marketing pays a few large accounts a flat fee per post. Music clipping pays many creators for the verified views their clips earn, so you pay for performance rather than follower counts.
Yes. We can require clippers to use your official sound, which counts towards the sound's usage on TikTok and Reels.
Ideally on or just before release day, so the clips build momentum while the track is new. Most campaigns can go live within 48 hours.
You set a campaign budget, which pays creators per 1,000 verified views, and you are billed that budget plus one agency fee agreed before launch. There are no retainers. "Gotta Be" ran at a set rate of $0.30 per 1,000 views and came in at a $0.15 effective CPM on a $1,000 campaign budget. Effective CPM is the campaign budget divided by verified views; the agency fee is separate. See pricing for what larger budgets buy.
TikTok, Instagram Reels and YouTube Shorts for most releases, with Facebook and X added when the audience is there. Clippers are available in the US, UK, Australia, Canada, New Zealand, France and Germany, and other countries on request.
Start a campaign
Set a budget.
Set a budget.
Pay for verified views.
Thirty minutes on a call is enough to map your campaign. Most are live within 48 hours.